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Social media has become a closely watched space. Each brand refrains from posting anything that may harm the sentiments of its audience. And because of the backlash Tanishq has received recently on social media, brands are getting more attention. If you handle social media for your brand or if some agency does it for you, make sure each content is strictly controlled before posting. Many digital marketing agencies have started raising such controversial issues in the world. Propel Guru, a Digital Marketing Agency in Toronto, respects the sentiments of its target group of clients in every brand communication.